Around 30% of the world’s population are active social media users. That equates to approximately 2.078 billion users!!

global digital snapshot

On average 500 million tweets are sent per day. The average shelf-life of a tweet is only 2.8 hours! With all this activity how can businesses be heard?!

social shelf life

Success on twitter is all about capturing #TheMoment

the moment 1

“Content marketing is a lot like trying to catch a wave – timing is everything. Too early, and nobody cares. Too Late, and someone else has caught it.” – David Schneider

#TheMoment is a book all about twitter moments and their power.

The book shows how businesses have been forced to alter how they control their brand image online. No longer do companies have time to thoroughly plan and verify their content. Sometimes you only have a window of a few minutes to capture the attention of your customers. If you have too many hurdles in place you will miss it every time!

Social media gives companies a platform to interact with their customers in real-time, reacting to what’s happening NOW.

One of the best moment captures came from Oreo Cookie during Superbowl XLVII. When the lights went out it took just five minutes for the page to tweet:
oreo cookie dark

With just over 15k retweets, this is one of their best performing tweets to date, and it was created without long planning and verification!

Be seen

I currently run multiple social media pages and each and every day I am battling to get my content to stand out and be seen.

The first challenge is to get a user to stop and look at my post. Trying to not blend in is a priority! A good way to solve this is with pictures; they’re colourful, attract the eye and also take up more space!! Meaning it takes longer for the user to pass you, increasing the chances that they will look at your post!

But attracting the attention isn’t enough. What I find funny about social media users is how precious they are with their time. Users can spend hours online however with the amount that’s available online, time dedicated to each individual post is very small, if at all! So how can you actually get a user to part with just a few seconds of their time to read your post?

This is where language plays a part. The wording needs to be easy to read, informative, interesting and thought provoking – all in 140 characters. This is where some businesses blow the competition out of the water.

Improving the appeal of posts is a skill I am far from mastering but each day I’m learning new things, exploring new ideas and testing new theories.