At the time of writing this, I am nearly 40,000 feet in the air and looking forward to a week of American sun, trying to not burn!

In this post, I want to do something a little different.

When I write, I try to reflect on something that has happened or on a belief of mine, today I want you to do that for yourself.


We are often asked what we want to be/do when we are older. We often reply with a job title or by saying “I don’t know”. This is not good enough. However often the problem also lies in the question.

Personally I’m not sure what specific job I want to do know when I’m older. However I can tell you the responsibility I want, I can tell you the lifestyle I want, I can tell you what sort of person I want to be and I can tell you personal goals, both inside and outside of work. Having these are hugely important, however people are rarely asked about them or even think about them, so here is it…

What do you aspire to be?
What do you want to accomplish?
How do you want to be known?

Answer these questions to yourself. They can change all the time, they can be vague or detailed. If they scare you, great.

Aspirations are incredibly important as they add a direction and purpose to work. It doesn’t matter how ridiculous your aspirations are, it is the journey that matters.